M1 International Business and Sustainability (MIBS)
… and Corporate Purpose Communication Ethics and Greenwashing Measuring and Managing Responsible Marketing … (2nd ed.). Wiley. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity . … through a systemic and strategic lens. Bibliographie Barabel, M. et Monclos, P. (2023). Quand les start-up, …
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