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M2 Sport leisure and event management

Apply for the degree
  • Places available
    25
  • Language(s) of instruction
    English
Présentation
Objectives

This program is dedicated to the management of sport, and especially to the management of international sporting events (Olympic Games, FIFA World Cup, UEFA Football European Championships, Tour de France, French Open, etc.). The master SLEM aims to train students taking into account all aspects of event management: sponsorship, media rights, press, logistics, social media, administration, competition, ticketing, catering, volunteering, spectator services, host-territories, etc.

Speakers belong to the academic world (PhD, doctors and professors, specialists in sport management, sports economy, sporting events) as well as the business of sporting events (practitioners, consultants, CEO, marketing managers, social media managers). Beside regular courses, students have to achieve various case studies and manage their own sporting event called Noctiraid. This event has been organized by the students since 2010 and has now a huge reputation in the field of adventure sport.

See below

https://fr-fr.facebook.com/noctiraid/

https://twitter.com/noctiraid?lang=fr

It is organized with the help of our professor, Karine Baillet, former world champion and specialist in the organization of sport events.

https://fr.wikipedia.org/wiki/Karine_Baillet

https://karinebailletorganisation.com/

The master SLEM is unique in France since this is the only one to be taught in English and to be delivered in a public University. This master is dedicated to both French and international students.

Location
BURES SUR YVETTE
Course Prerequisites

This degree can be accessible for all students with a background in economics, management, business, political science, law, engineering, … But it is very important  that that candidates have  a strong background in sport management and sporting events. If students do not have an academic background in this field, they can always improve their skills with an internship, volunteering actions, or the writing of their master thesis on this subject.

Additional information

Bures-Sur-Yvette located in Paris region. Easy access by subway, RER B.

https://goo.gl/maps/P8GjxN4g7ZxpUxex6

Skills
  • Developping and organize a sporting event in an international context.

  • Designing and steering the marketing and communication strategy of an international sporting event.

  • Mastering all the skills required to run a sports organization as an executive.

Post-graduate profile

Students graduated from this program become managers of organizing committees of international sporting events.

Career prospects

This course prepares students to become executives of sports organizations, in the public and private domains, for both national and international levels. Its ideal location in Ile-de-France has enabled a considerable network of professionals to be built over the years, which is a great plu for the students. Once they complete their training, former students can opt to carry out their internship and then be hired in some of those following stakeholders : marketing agencies with a specialization in sport, marketing agencies, companies that organize sporting events, sports federations, committees organizing major sporting events, sports media, sponsors, sports equipment suppliers, etc.

Collaboration(s)
Laboratories

Complexité, innovation, activités motrices et sportives
Réseaux Innovation Territoires et Mondialisation
Institutions et Dynamiques Historiques de l'Economie et de la société.

Programme

Le S1 est constitué de deux modules : l'un regroupant des éléments fondamentaux lié aux sciences de gestion et l'autre à des contenus spécifiques liés à la communication et au marketing dans le sport.

Subjects ECTS Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
Research seminar in sport management 5 30
Management control 3 24
Major authors in the field of management 4 24
Advanced sport business in english 2 20
Subjects ECTS Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
Strategies of sport organizations and career management 3 30
Sport marketing 4 25
Sport and communication strategies 2 12
Non profit sport marketing 3 20
Economics of sport 2 12
Branding in sport 2 12

Le S2 est constitué de deux modules, l'un de spécialisation sur les événements sportifs, l'autre sur le stage et le mémoire.

Subjects ECTS Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
Stakes and strategies of event organizers 2 12
Stakeholders strategies in sport 2 24
event management strategies 3 20
Event management 3 20
droit du sport (ou FLE) 2 12
Subjects ECTS Lecture directed study practical class Lecture/directed study Lecture/practical class directed study/practical class distance-learning course Project Supervised studies
Thesis in sport management 5 20
Réalisation d'un événement sportif 5 45
Internship in sport organizations 6 20
Institutional student projects 2 8

Semester 1

The first semester is divided into 2 units. One dealing with the common basis that are used in every aspects of sport management. The second one offers several courses related to the field of marketing and communication in sport

Semester 2

The second semester is 100% dedicated to contents related to marketing and communication of sporting events including a dissertation and a 6 months internship.

Modalités de candidatures
Application period
From 08/03/2021 to 04/06/2021
Compulsory supporting documents
  • Curriculum Vitae.

  • Motivation letter.

  • All transcripts of the years / semesters validated since the high school diploma at the date of application.

  • Every documents and achievements which could support the candidacy (report, case study, partnership prospectus, event creation, etc.).

Additional supporting documents

All documents have to be delivered in English

Contact(s)
Admission