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M2 Valorisation touristique des patrimoines et préservation de l'environnement

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Prepared over 2 years (M1 and M2), the VT2PE Master's degree in "The Master 2 "Promoting tourism and preserving the environment" of the Master "Political Economics and  Institutions" offers students in-depth training in economics and geography-environment, with a strong openness to other disciplines (management, geomatics, law, sociology, etc.) and a field of intervention in the fields of ecological transition and adaptation to climate change, ecotourism and sustainable development.

The VT2PE Master's program trains students for careers in the management, assessment and implementation of environmentally-friendly territorial and heritage development projects. It trains experts able to support institutions, local authorities, companies and associations in their sustainable tourism, ecotourism and outdoor activities projects, ecological transition, support for labeling or CSR initiatives, heritage enhancement and preservation (natural areas, small-scale built heritage, cultural heritage, vernacular heritage), environmental education in areas open to the public, or the preparation and revision of their strategic documents.

It also provides training for research careers with a view to pursuing a doctorate (with a focus on sustainability, resilience and adaptation).

Particular attention is paid to the context of adaptation to climate change, risk and crisis situations (climate, health), uncertainty and the ecological and energy transition. This context cannot be ignored today, with a view to the sustainability of projects and destinations. This aspect of the course also enables graduates tobroaden their professional horizons, with several VT2PE graduates having been recruited over the past 3 years as ecological transition project managers for local authorities or parapublic organizations.

The course is taught by both lecturers and a high proportion of professionals from the public and private employment markets (consultants, project and study managers, startup executives, self-employed).

The course is taught by both lecturers and a high proportion of professionals from the public and private employment markets (consultants, project and study managers, startup executives, (self)-entrepreneurs).

By combining theoretical and practical courses with real-life situations (through participative workshops and tutored projects carried out each year with partners such as the Conseil Départemental des Yvelines, the Tourism Department of local authorities (Saint Martin in the West Indies), the Fédération Française de Randonnée, Natur@mosphere, the Parcs Naturels Régionaux, . ...), this master's degree provides students with a mastery of the concepts, tools and expert methods needed to grasp the challenges of tourism in terms of territorial organization and governance, heritage enhancement and economic development, and environmental, social and cultural preservation.

Through the deepening of its disciplinary foundations, mainly in the human and social sciences, the course offers the opportunity to learn a range of IT tools and software , including GIS and database management systems (DBMS), bibliography management, surveys and analyses, graphic design, web design, video editing and data analysis. It also provides training in observation, analysis, diagnosis, evaluation and forecasting methods adapted to heritage, tourism and recreational development activities and policies.

Course Prerequisites

The Master 2 "Promoting tourism and preserving the environment" of the Master "Political Economics and  Institutions" is aimed at students who have already acquired at least 240 ECTS in one of the following disciplines: economics, geography and planning, economic and social administration, history, sociology, mathematics and computer science applied to human and social sciences, STAPS management du sport, life and earth sciences..., attracted by human geography and plural economics open to contributions from other disciplines.

Internships and supervised projects

Although internships are not compulsory (students may or may not complete a university dissertation in conjunction with an internship), they are strongly recommended. The teaching team assists students in their search for an internship, and offers a wide range of internship opportunities every year.

By 2022-23, 100% of Master 2 VT2PE students had found a 5-6 month internship.


Examples of M2 internships (4 to 6 months):

  • Promotion, animation and development of the "Valeur Parc" brand for the Morvan Regional Nature Park (PNR Morvan, St Brisson)/
  • Green Key" program coordinator and support for analysis of renewal applications (Teragir)/
  • Support for the introduction of a sustainable tourism approach in line with Saint-Martin's 2017-2027 tourism strategy (Dir. Tourisme collectivité de St Martin, Antilles)/
  • Promoting St-Martin as a tourist destination through its cultural heritage (Office de Tourisme de St Martin, Antilles)/
  • Cultural tourism development officer at Abbaye de Fontdouce (Abbaye de Fontdouce, SEDAF, St Bris des Bois)/
  • Taking sustainable development into account in the French river cruise market. The ''Viking Cruises'' cruise line (Cars Phillibert, Viking Cruises)/
  • Evolution of the heritage identity of the Charente-Maritime marshes: conflict management mechanisms as a consequence (INRAE, Bordeaux Nouvelle Aquitaine)/
  • Diagnosis of the link between environmental policies linked to air quality and tourism (City of Paris)/
  • Evaluation of the sustainability and resilience of touristic accommodation (INRAE, Bordeaux Nouvelle Aquitaine)
Additional information

Teaching units are assessed under the CC 100% continuous assessment system , and require regular attendance throughout the course. Individual and group work outside class hours (such as the tutored project) is substantial, and hardly compatible with parallel employment. Assessment methods are varied: table-top exams (few in number), reports and assignments (more numerous), oral presentations, notes on workshop participation, etc. You are strongly advised to have your own computer and a driver's license (a condition of employment for many internship offers).

Our teaching locations 

  • Inventorier, synthétiser et évaluer les ressources patrimoniales d’un territoire pour leur mise en valeur touristique en accord avec les principes du développement durable.

  • Analyser et évaluer les enjeux touristiques et environnementaux pour estimer/mesurer, à des échelles macro ou micro, les impacts environnementaux et les retombées socio-économiques des projets de valorisation touristique des territoires.

  • Examiner, combiner et expliquer les méthodes de diagnostic territorial, produire un diagnostic dans une perspective de valorisation touristique et d’aide à la décision, en construisant et interprétant des cartes issues des SIG (systèmes d’information géographique).

  • Concevoir, conduire ou accompagner des projets touristiques de valorisation des patrimoines dans les territoires depuis leur formulation jusqu’à leur évaluation.

  • Elaborer, mettre en œuvre et défendre une démarche de recherche et développement, d’études et/ou prospective.

  • Organiser et conduire un travail de groupe, mobiliser des réseaux professionnels, examiner les besoins des décideurs politiques et les accompagner dans leurs projets de valorisation touristique sur leur territoire.

Post-graduate profile

The Master 2 "Tourism, Heritage and Environmental Preservation" in the "Political Economy and Institutions" specialization trains senior executives as assistants, researchers, project managers or project leaders in various fields related to tourism, ecotourism and outdoor activities, natural/cultural heritage management, strategic planning and development of local territories, environmental education for the general public, ecological and energy transition and environmental preservation. It also prepares students to pursue doctoral studies to become researchers or lecturers (bac + 8) in economics and geography-planning, specializing in the sustainability, adaptation and resilience of destinations in the face of climate change, risks and crises.

Career prospects

The VT2PE Master's degree leads mainly to executive-level positions in operational and functional management in heritage establishments and sites (NRP, parks, conservatories, cultural and leisure sites, etc.), private companies (consultancies and engineering firms specializing in tourism engineering, site and heritage resource management and enhancement projects, environmental education, and support for the public), local authorities and territorial tourism bodies (CRT, CDT, ADT, etc.), or mixed structures such as mixed economy companies and associations, NGOs, etc.). ...) or mixed structures such as semi-public companies, associations and NGOs. Master 2 graduates may also consider pursuing a doctorate (Bac+5) to become researchers or teacher-researchers in economics, geography and regional planning (particularly on the themes of sustainability, adaptation and resilience of destinations in the face of climate change, risks and crises).

  • Sectors: consultancies and engineering firms specializing in (eco)tourism strategies, territorial development and local action, local authority and intercommunal services, tourism promotion structures (CDT, tourist offices, operators), associations, managers of natural areas (parks, PNR, conservatories, reserves, ONF, etc.), urban planning firms, surveys, NGOs, UNESCO, etc. A doctorate may also be envisaged.
  • Professions: ecotourism project manager and project management assistant in sustainable tourism engineering; consultant/assignment manager/study manager or expert in tourism strategy, CSR, GIS, label and certification monitoring, territorial development, ecological transition, surveys and polls, soft links and eco-mobility, biodiversity and environmental education, events, tourism agency manager, tourist accommodation project manager.

Examples of positions held by VT2PE graduates:

  • Local social development agent: Creation of social projects in rural areas, bringing together organizations, residents and local authorities.
  • Project coordinator: nature activities, support for school agendas, project development
  • Project manager: Identification and appraisal of sustainable environment projects, project funding applications and monitoring, cooperation with institutional, financial and technical partners.
  • Environmental coordinator: Intervention and animation in schools, biodiversity events and technical dossiers.
  • Development and communications officer: Development of partnerships and projects, communications and events, fund-raising.
  • Tourism development officer: Development of tourism activities, promotion and updating of these activities.
  • Research Manager: Market research for hotel and tourism projects, field trips to visit hotels, presentation of research findings to customers.
  • Research Manager: Mapping and report writing
  • Tourism consultant: Support for consultants, drafting, preparation and presentation of strategic reports, drafting of commercial proposals
  • Project manager in charge of the ecological transition: in charge of setting up the PCAET (Climat Plan – Territorial Air-Energy) and related actions for a community of communes (local civil service).