[{"command":"insert","method":null,"selector":".course-modal-ajax-placeholder-968669","data":"\u003Cdiv class=\u0022container content-rte\u0022\u003E\n  \u003Cdiv class=\u0022row\u0022\u003E\n    \u003Cdiv class=\u0022box col-md-6 bg-primary text-white\u0022\u003E\n      \u003Ch2 class=\u0022h1 text-left\u0022\u003E  UE 3 - Strategic Diagnosis\n\u003C\/h2\u003E\n                  \u003Cdiv class=\u0022field-spacing\u0022\u003E\n        \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EECTS :\n          3\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n                  \u003Cdiv class=\u0022field-spacing\u0022\u003E\n        \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ESemestre calendaire :\n          Annualis\u00e9\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n            \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ED\u00e9tail du volume horaire\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                          \u003Cspan class=\u0022field__label h4 mt-5 \u0022\u003ECours magistraux :\u003C\/span\u003E\n                                      \u003Cspan\u003E14\u003C\/span\u003E\n                      \u003C\/div\u003E\n                                              \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                          \u003Cspan class=\u0022field__label h4 mt-5 \u0022\u003ETravaux dirig\u00e9s :\u003C\/span\u003E\n                                      \u003Cspan\u003E7\u003C\/span\u003E\n                      \u003C\/div\u003E\n                                                            \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ELangue d\u0026#039;enseignement\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003EAnglais\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EEnseignement \u00e0 distance\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003Enon\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003Cdiv class=\u0022box col-md-6\u0022\u003E\n            \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EPr\u00e9requis\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003ENone\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EProgramme \/ plan \/ contenus\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EIntroduction to Strategic Diagnosis\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EFundamentals of Strategy and Strategic Diagnosis\u003C\/li\u003E\n\u003Cli\u003EFrameworks for Strategic Thinking\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003EExternal Strategic Analysis\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EMacro-environmental Analysis: PESTEL Framework\u003C\/li\u003E\n\u003Cli\u003EIndustry Structure and Competitive Forces\u003C\/li\u003E\n\u003Cli\u003EStakeholders and the External Ecosystem\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003EInternal Strategic Analysis\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EResource-Based View and Internal Audit\u003C\/li\u003E\n\u003Cli\u003EOrganizational Structure, Culture, and Processes\u003C\/li\u003E\n\u003Cli\u003EPerformance and Value Chain Analysis\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003EIntegrating the Diagnosis\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ESynthesizing the Strategic Analysis\u003C\/li\u003E\n\u003Cli\u003EGenerating and Evaluating Strategic Options\u003C\/li\u003E\n\u003Cli\u003EFrom Diagnosis to Recommendations\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EObjectifs d\u0026#039;apprentissage\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cul\u003E\n\u003Cli\u003EUnderstanding strategic diagnosis (its role in the strategic management cycle: analysis, formulation, implementation; the normative, strategic, and operational levels of analysis; the managerial objective of strategic diagnosis in contexts of uncertainty)\u003C\/li\u003E\n\u003Cli\u003EConducting an external analysis (identifying and evaluating environmental factors, applying PESTEL methods, Porter\u0027s Five Forces, and strategic mapping of groups, identifying opportunities and threats, assessing stakeholder expectations and their influence on strategic positioning)\u003C\/li\u003E\n\u003Cli\u003EConducting an internal analysis (auditing the company\u0027s resources and skills, evaluating the organizational structure, culture, and processes in relation to strategic objectives, identifying strengths, weaknesses, and sources of sustainable competitive advantage)\u003C\/li\u003E\n\u003Cli\u003EConducting an integrated strategic analysis based on internal and external diagnoses (producing a SWOT matrix from internal and external analyses, formulating and evaluating strategic options based on their feasibility, acceptability, and sustainability\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EOrganisation g\u00e9n\u00e9rale et modalit\u00e9s p\u00e9dagogiques\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EThe Strategic Diagnosis course is based on theoretical input, strategic analysis tools, and practical applications. Students learn to conduct a comprehensive strategic diagnosis by applying theoretical frameworks.\u003C\/p\u003E\n\u003Cp\u003EThe sessions alternate between lectures illustrated with concrete examples and tutorials incorporating real-world case studies and group work on a specific company or sector. Group discussions and oral presentations foster the development of critical thinking and the ability to formulate managerial recommendations.\u003C\/p\u003E\n\u003Cp\u003EAssessment is based on continuous evaluation (participation, case studies, group work, presentations).\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n                \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EComp\u00e9tences\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cul\u003E\n\u003Cli\u003EUnderstanding the role and purpose of strategic diagnosis\u003C\/li\u003E\n\u003Cli\u003EIdentifying and assessing external factors influencing the company\u0027s performance and competitive position\u003C\/li\u003E\n\u003Cli\u003EConducting comprehensive internal and external diagnoses and an integrated strategic analysis based on these diagnoses (SWOT matrix)\u003C\/li\u003E\n\u003Cli\u003EFormulating concrete and well-reasoned recommendations for management\u003C\/li\u003E\n\u003Cli\u003EDeveloping a reflective and critical approach\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EBibliographie\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EBarney, J. B., \u0026amp; Hesterly, W. S. (2019). \u003Cem\u003EStrategic Management and Competitive Advantage: Concepts and Cases\u003C\/em\u003E (6th ed.). Pearson.\u003C\/p\u003E\n\u003Cp\u003EGrant, R. M. (2016). \u003Cem\u003EContemporary strategy analysis: Text and cases edition\u003C\/em\u003E. John Wiley \u0026amp; Sons.\u003C\/p\u003E\n\u003Cp\u003EWhittington, R., Regn\u00e9r, P., Johnson, G., Angwin, D., \u0026amp; Scholes, K. (2019). \u003Cem\u003EExploring strategy\u003C\/em\u003E. Pearson UK.\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ENature de l\u0026#039;\u00e9valuation\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003EEvaluation Continue Int\u00e9grale\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n      \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n","settings":null}]