[{"command":"insert","method":null,"selector":".course-modal-ajax-placeholder-968668","data":"\u003Cdiv class=\u0022container content-rte\u0022\u003E\n  \u003Cdiv class=\u0022row\u0022\u003E\n    \u003Cdiv class=\u0022box col-md-6 bg-primary text-white\u0022\u003E\n      \u003Ch2 class=\u0022h1 text-left\u0022\u003E  UE 4 - Global Responsible Marketing and Sustainable Development\n\u003C\/h2\u003E\n                  \u003Cdiv class=\u0022field-spacing\u0022\u003E\n        \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EECTS :\n          4\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n                  \u003Cdiv class=\u0022field-spacing\u0022\u003E\n        \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ESemestre calendaire :\n          Annualis\u00e9\n        \u003C\/div\u003E\n      \u003C\/div\u003E\n            \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ED\u00e9tail du volume horaire\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                          \u003Cspan class=\u0022field__label h4 mt-5 \u0022\u003ECours magistraux :\u003C\/span\u003E\n                                      \u003Cspan\u003E18\u003C\/span\u003E\n                      \u003C\/div\u003E\n                                              \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                          \u003Cspan class=\u0022field__label h4 mt-5 \u0022\u003ETravaux dirig\u00e9s :\u003C\/span\u003E\n                                      \u003Cspan\u003E10\u003C\/span\u003E\n                      \u003C\/div\u003E\n                                                            \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ELangue d\u0026#039;enseignement\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003EAnglais\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EEnseignement \u00e0 distance\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003Enon\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n      \u003C\/div\u003E\n    \u003Cdiv class=\u0022box col-md-6\u0022\u003E\n            \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EPr\u00e9requis\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003ENone\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EProgramme \/ plan \/ contenus\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EFoundations of Global Responsible Marketing\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EIntroduction: Marketing, Globalization, and Responsibility\u003C\/li\u003E\n\u003Cli\u003ESustainable Development and Corporate Responsibility\u003C\/li\u003E\n\u003Cli\u003ECultural and Institutional Dimensions of Responsible Marketing\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003ETools and Strategies for Sustainable Marketing\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ERethinking the Marketing Mix (4Ps \u2192 4Cs\/4Es)\u003C\/li\u003E\n\u003Cli\u003EBrand Strategy and Corporate Purpose\u003C\/li\u003E\n\u003Cli\u003ECommunication Ethics and Greenwashing\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003EMeasuring and Managing Responsible Marketing\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EEvaluating Impact and Performance Indicators\u003C\/li\u003E\n\u003Cli\u003ESustainable Consumer Behavior\u003C\/li\u003E\n\u003Cli\u003EInnovation and Sustainability\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp\u003EGlobal and Future Perspectives\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EInternational Frameworks and Stakeholder Engagement\u003C\/li\u003E\n\u003Cli\u003EEthical Dilemmas and Managerial Challenges\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EObjectifs d\u0026#039;apprentissage\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cul\u003E\n\u003Cli\u003EAnalyze the challenges of marketing in a global context (examine the impact of marketing practices on consumers, society, and the environment internationally; identify cultural and institutional differences influencing the implementation of responsible marketing in various countries; and assess stakeholder expectations regarding sustainability).\u003C\/li\u003E\n\u003Cli\u003EUnderstand the link between the principles of sustainable development and marketing strategy (identify the economic, social, and environmental dimensions of corporate responsibility; understand the role of marketing in the transition to more sustainable models, aligned with the Sustainable Development Goals (SDGs)).\u003C\/li\u003E\n\u003Cli\u003EImplement a sustainable marketing approach (integrate environmental, social, and ethical criteria into product, pricing, distribution, and communication policies; develop brand and communication strategies; and identify greenwashing practices).\u003C\/li\u003E\n\u003Cli\u003EEvaluate the performance and impact of responsible marketing (use sustainability indicators to measure the effectiveness of marketing actions; analyze case studies of companies committed to sustainable marketing approaches; and identify areas for improvement to strengthen the alignment between business strategy and responsibility). societal)\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EOrganisation g\u00e9n\u00e9rale et modalit\u00e9s p\u00e9dagogiques\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EThe Global Responsible Marketing and Sustainable Development course combines theory and practice to explore the link between marketing principles and ethical, social, and environmental issues. Students analyze corporate social responsibility (CSR) strategies, sustainable consumption approaches, and marketing models aligned with the Sustainable Development Goals (SDGs).\u003C\/p\u003E\n\u003Cp\u003EThe course combines interactive lectures, international case studies, group work, and thematic debates designed to connect concepts, practices, and real-world dilemmas of responsible marketing. Students are encouraged to critically examine the tensions between economic performance and sustainability and to propose innovative solutions.\u003C\/p\u003E\n\u003Cp\u003EAssessment is based on continuous evaluation (participation, case studies, written assignments, and oral presentations) to assess the ability to design and advocate for responsible and sustainable marketing strategies.\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n                \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EComp\u00e9tences\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cul\u003E\n\u003Cli\u003EAnalyze the challenges of marketing in a global context, evaluating the economic, social, and environmental impacts of marketing practices on consumers, society, and ecosystems.\u003C\/li\u003E\n\u003Cli\u003EIdentify the cultural and institutional differences that influence the implementation of responsible marketing in various national and regional contexts.\u003C\/li\u003E\n\u003Cli\u003EUnderstand the link between marketing strategy and the Sustainable Development Goals (SDGs).\u003C\/li\u003E\n\u003Cli\u003EDesign and implement a sustainable marketing approach.\u003C\/li\u003E\n\u003Cli\u003EDevelop responsible brand and communication strategies.\u003C\/li\u003E\n\u003Cli\u003EMeasure the performance and impact of responsible marketing.\u003C\/li\u003E\n\u003Cli\u003EAnalyze and compare case studies of committed companies.\u003C\/li\u003E\n\u003Cli\u003EDevelop a reflective and responsible stance towards the ethical and strategic dilemmas of marketing in a global context of sustainable transition.\u003C\/li\u003E\n\u003C\/ul\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003EBibliographie\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003E\u003Cp\u003EBelz, F.-M., \u0026amp; Peattie, K. (2012). \u003Cem\u003ESustainability Marketing: A Global Perspective\u003C\/em\u003E (2nd ed.). Wiley.\u003C\/p\u003E\n\u003Cp\u003EKotler, P., Kartajaya, H., \u0026amp; Setiawan, I. (2021). \u003Cem\u003EMarketing 5.0: Technology for Humanity\u003C\/em\u003E. Wiley.\u003C\/p\u003E\n\u003Cp\u003EMartin, D. M., \u0026amp; Schouten, J. W. (2012). \u003Cem\u003ESustainable Marketing\u003C\/em\u003E. Pearson Education.\u003C\/p\u003E\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n        \u003Cdiv class=\u0022field-spacing\u0022\u003E\n      \u003Cdiv class=\u0022field__label h3 dash\u0022\u003ENature de l\u0026#039;\u00e9valuation\u003C\/div\u003E\n                        \u003Cdiv class=\u0022mt-5 text-justify\u0022\u003E\n                                      \u003Cspan\u003EEvaluation Continue Int\u00e9grale\u003C\/span\u003E\n                      \u003C\/div\u003E\n                  \u003C\/div\u003E\n      \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n","settings":null}]